The “Coastal Petal” Scalloped Jute Rug

Add a touch of whimsical charm to your floor with the Coastal Petal Scalloped Jute Rug, a modern twist on the classic natural fiber mat.

• Design Details: Unlike standard straight-edged rugs, this piece features a series of rounded “petal” scallops along the perimeter. Each scallop is subtly outlined in a lighter white/cream fiber, creating a soft contrast that highlights the unique shape.

• Material & Build: Woven from eco-friendly, durable jute, the rug showcases a tight, concentric rectangular braid pattern. This construction offers a rich, tactile texture that is tough enough to handle high-traffic zones while remaining visually soft.

• Style & Versatility: The blend of rustic jute with the delicate scalloped edge makes this rug perfect for Coastal, Hamptons, or Modern Farmhouse interiors. It works exceptionally well in transitional spaces—such as at the foot of a bed, under a console table, or in a laundry room—where you want to soften hard architectural lines.

• Visual Impact: The lighter trim on the border lifts the design, preventing it from feeling too heavy and adding a fresh, airy brightness to the room.